A System You Can Start This Month
If you have read this far in the series, you already believe the problem. Growth that only comes from introductions leaves you exposed. The right companies show signs before the...
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Lessons from running AI inside real B2B SMBs.
Written by Aldrey, Elsa, and the Vixure team. Published weekly.
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Why 6sense Breaks Below 150 Employees (And the Reason Goes Deeper Than Price)
I have looked up to 6sense for years. They proved that knowing who is in-market before they raise a hand is worth real money. This is about why that idea cannot reach a 30-person company, and why price is the smallest part of the answer.
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Great Work Doesn't Guarantee the Next Client
Most growth at small companies comes in bursts. Someone finds time. A list gets built. A few messages go out. Then client work takes over, the burst ends, and the quiet months c...
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AI Didn't Bring You More Business. It Made You Faster at Being Annoying.
AI made it easy to reach more people. That sounds useful. It also made it easy to bother more people, faster, with messages that look personal until you read past the first line...
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Most of Your Buyers Decide Before They Ever Talk to You
A founder told me something recently that I hear all the time:“We get good clients when someone introduces us. The problem is, we don’t know when the next introduction is coming...
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Forget about a full AI strategy. Fix just one workflow
Everyone on your team has an opinion about AI right now, and most of those opinions don't align. Someone is already using ChatGPT/Claude for something. Someone read that a compe...
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Your Clients Are Already Asking You About AI
Your clients are already asking you about AI. That does not mean you have to build it yourself. Where MSPs and IT providers should actually start.
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Account Intelligence for SMBs
Big companies figured out something a long time ago.They do not wait for every potential customer to raise their hand.They watch.They watch which companies are growing. Which on...
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Stop selling to people who aren't ready yet
Most owners think slow growth means they aren’t selling enough.So they push harder. More emails, more calls, more follow-ups, a bigger list. The thinking feels right. If a hundr...
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AI Broke the Path to Partner
AI agents now do the grunt work that used to build professional judgment. Why firms must redesign the reps, not just cut the bottom of the ladder.
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Your AI Demo Will Fail on Monday
Anthropic (Claude creator) made a point recently that small business owners should pay attention to.They launched a program for firms helping large companies move AI into real p...
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AI for Growth Is Bigger Than Lead Generation
When fellow SMB CEOs ask me where to start with AI, the majority of them go straight to the same place:“Can AI help us get more leads?”Fair question.Leads are visible. Leads are...
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Why I Killed My External AI Agent
This week I shut down the external AI agent (a cute OpenClaw agent called Jaime) we were using to run our daily prospect engine. It was not broken. It was working fine. But I ki...
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