Why SMBs Need an Embedded AI Team, Not Just More AI Tools
OpenAI and Anthropic are betting on embedded teams because AI gets value when people redesign the workflow around it. That lesson matters for SMBs too.
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Lessons from running AI inside real B2B SMBs.
Written by Aldrey, Elsa, and the Vixure team. Published weekly.
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26 Minutes
26 minutes.That is how long it took the CEO of one of the largest agencies in his vertical to reply to a stranger’s email.He should not have replied at all. He has been running ...
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Why your AI pilot stalled
Most AI pilots do not fail because the model is bad. They fail because ownership, workflow, data, and trust were never designed.
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If Your AI Strategy Is "We Bought Some Tools," You Don't Have a Strategy
You bought some AI tools. And like most SMB owners, you are now stuck right there.ChatGPT licenses for your team. A few Zapier automations. A notetaker in every meeting. Maybe ...
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Build, buy, or borrow your AI team
Hiring, buying tools, and outsourcing can all work. For many B2B SMBs, borrowing an embedded AI team is the faster path to production.
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AI Agents Are Cool, But They Won't Fix Your Sales Strategy
Every week, the AI world gives business owners something new to worry about. New models, new agents, new promises that this one will finally change everything.This week, the con...
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Stop Buying Tools. Start Buying the Work
There is a pattern I keep seeing across dozens of SMB clients.For every dollar they spend on software, they’re spending around six dollars on people to run it.Yes. 6-1.That CRM ...
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We Ran AI on 50 Real Prospects. Here Is What Actually Happened
I want to be completely honest with you.Most content about AI and sales is written by people selling software. It is always optimistic. It highlights the wins and buries the fri...
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The True Cost of Doing Nothing
Last week, a founder told me $950 a month for our AI prospecting system felt like too much right now.I did not push back. I just sat with it.That response is rarely about the $9...
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Your AI Projects Will Fail Before the Work Even Starts
Most business leaders I talk to still think the AI advantage comes from picking the right tool. That was true when access was scarce, and models were weak. But it is not true an...
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AI Can Write the Email. But Is That Really What You Want?
AI can write your emails. It can build your campaigns, automate your approach, and save your team hours every week.But here is the better question. Is that really what you want?...
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The Real Reason B2B Founders Cannot Grow Beyond Referrals
A few months ago, I sat down with a friend who is a managing partner at a consulting firm. He is a smart guy with seven years of steady growth. That growth came almost entirely ...
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