A specialized accounting and financial services firm led by Heide Olson. Strong thought leadership inside the EOS community, deep expertise in the work, and a clear point of view on how Implementers should think about their books.
Founder
Heide Olson
Industry
Accounting & Financial Services
Target market
EOS Implementers & Integrators
Engagement
Smart Growth Engine, managed end-to-end
The challenge
What was getting in the way.
Heide already had the hardest part. Real expertise, real thought leadership, and years of content built up around how EOS Implementers should think about accounting. What she did not have was a repeatable way to turn that expertise into consistent new business. Growth was mostly referrals and reputation, which works until it does not.
She did not want volume. She wanted trusted relationships with the right Implementers. The tools to do that existed, but nobody on her team was dedicated to running them. And every agency she had talked to wanted to optimize for message count, not relevance.
What we shipped
How we ran the work.
Deep prospect intelligence.
Our AI researched EOS Implementers in detail. Background, focus areas, recent activity, positioning, content. The output was insight-driven messaging aligned to each Implementer's real interests and business model, not generic personalization.
Strategy before messaging.
We designed three to five strategic approach angles before sending a single message. Each angle connected Heide's expertise to a specific need inside the EOS ecosystem. No random outreach.
HeideBot: voice amplification, not automation.
We trained a custom AI assistant on Heide's tone, ideas, and content. The AI drafted. The human refined. Every message sounded like Heide because it was rooted in her thinking. AI handled the heavy lifting. Heide stayed authentic.
Managed execution.
Our fractional team ran the system end to end. Research, targeting, messaging refinement, campaign tuning, reporting. Heide focused on what she does best: real conversations and closing. No tools to learn. No specialists to hire.
The trust loop
How the work stays human.
With HeideBot, Heide stayed in the loop on tone and judgment while the system handled the research, drafting, and follow-up. The pattern is the same on every Vixure engagement.
01
AI drafts.
Research, segmentation, and a first-pass message that already sounds like the founder.
02
A Vixure operator reviews.
Tone, facts, and judgment. Nothing leaves without a human read.
03
You approve.
Strategy stays yours. AI handles the heavy lifting. You stay authentic.
The results
What changed.
42 qualified conversations booked — roughly 2x the industry benchmark of 15 to 20.
412 new target connections inside the EOS Implementer network.
56% LinkedIn acceptance rate — versus a 30% industry benchmark.
~900 profile views — more than double the 400 to 500 benchmark.
5,000+ new followers on Heide's LinkedIn (top 1% performance).
60 warm conversations in progress as additional opportunities beyond the 42 already booked.
Conversations that felt real — Implementers replied with context, referenced shared interests, and engaged with Heide's content. This was relationship-building, not cold pitching.
We had the content. We had the audience. What we didn't have was the engine to scale. Vixure gave us that and then some.
Heide Olson
, Founder, All In One Accounting
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